‘Pushpa 2: The Rule’ sets eyes on Chinese market

The film “Pushpa 2: The Rule” has emerged as the highest-grossing Indian film in its initial release phase, amassing 1871 crores worldwide. Celebrated for its commercial success, it has outperformed other major Indian films like ‘Baahubali 2’, ‘KGF Chapter 2’, ‘Jawan’, and ‘RRR’.

The movie’s success is attributed to its star power, particularly Allu Arjun, and there is speculation about its potential to break further records if released in markets like China and Japan.

Dangal’s supremacy

Aamir Khan’s film “Dangal” achieved a remarkable feat at the Chinese box office, becoming one of the highest-grossing Indian films there. Released in China in May 2017, “Dangal” resonated deeply with Chinese audiences due to its themes of gender equality, family, and societal struggles.

“Dangal” grossed over Rs 1,305 crore in China alone, accounting for more than 63% of its worldwide earnings, which surpassed Rs 2,000 crore.

Pushpa 2’s potential in the Chinese market

The release of “Pushpa 2” in China could redefine the trajectory for Indian cinema if it manages to capture even a fraction of Dangal’s success.

If “Pushpa 2” can achieve this, it might not only break existing records but also pave the way for more South Indian films to explore this lucrative market.

With no major Indian releases potentially competing for screens, “Pushpa 2” might have a cleaner run if released strategically. However, the recent performance of other Indian films in China suggests that success is not guaranteed without careful market analysis and promotion.

Inflated collections

While the producers are claiming that the film already grossed Rs 1871 crore, but there are discussions regarding the accuracy of the reported earnings, with some suggesting the figures are inflated. Many say at least Rs 150 crore was added to the actual figure.

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