Salman Khan’s ‘Sikandar’ recovers 165 Cr with digital sales

The upcoming Bollywood film ‘Sikandar,’ starring Salman Khan and Rashmika Mandanna, is set for an Eid 2025 release and has generated considerable excitement.

The movie is anticipated to be a major action spectacle, with its budget excluding Salman Khan’s fee at ₹200 crore, and non-theatrical rights already sold for ₹165 crore.

Huge Deal

The streaming giant Netflix has acquired the post-theatrical digital rights for “Sikandar” at a base price of Rs 85 crore. The deal includes a performance-based clause, potentially pushing the value to Rs 100 crore if the film surpasses Rs 350 crore at the box office.

The non-theatrical package also includes satellite rights sold to Zee for Rs 50 crore and music rights fetched by Zee Music Company for Rs 30 crore. With a production budget of Rs 200 crore (excluding Salman Khan’s reported Rs 120 crore fee) and promotional costs estimated at Rs 20 crore, Sikandar has already recovered over 80% of its investment before hitting theaters.

Risk-free

This financial milestone significantly reduces the risk for the makers, placing the film in a strong position ahead of its release.

This lucrative agreement underscores the immense anticipation surrounding the film, slated for a grand theatrical release on March 30, 2025, coinciding with Eid.