Ram Charan’s ‘Peddi’: Massive business deals

The much-anticipated first glimpse of Ram Charan’s upcoming film Peddi has taken the internet by storm, leaving fans and cinema lovers buzzing with excitement. Showcasing Ram Charan in a gritty, intense avatar, the sneak peek has highlighted his commanding screen presence, which has immediately struck a chord with audiences across the board.

Helmed by Buchi Babu Sana, known for his emotionally rooted storytelling in Uppena, Peddi promises to be a unique blend of raw emotion, intense action, and sports-based drama. The director’s fresh visual language and creative narrative approach have already earned him early praise from both fans and film critics.

Though still in the early stages of production, Peddi has already been given a global theatrical release date of March 27, 2025. The makers’ confidence in announcing the date so early, paired with the thunderous response to the teaser, signals a blockbuster in the making.

Sports drama

Described as a sports drama with strong emotional undertones, Peddi is expected to combine mass appeal with a heart-touching story—a formula that could resonate with a wide audience. Industry insiders hint that the narrative draws inspiration from real-life struggles and triumphs, adding authenticity and depth to the plot.

OTT and theatrical deals

In the wake of the teaser release, major OTT platforms including Netflix and Amazon Prime Video have reportedly entered talks for the film’s digital rights. Non-theatrical rights for satellite and streaming are expected to fetch a record price, helping the producers recover a significant portion of the budget even before the film’s theatrical release.

Following the lukewarm reception of Game Changer, Ram Charan seems determined to bounce back, and Peddi might just be the film to reignite his box office momentum.

Mounted on a lavish scale, Peddi boasts a stellar technical team, further elevating anticipation. The musical score is being composed by the legendary A.R. Rahman, whose involvement has added a whole new layer of excitement. Acclaimed cinematographer Rathnavelu, who has previously worked on visual spectacles like Rangasthalam and Robot, is behind the camera, ensuring the film carries a rich and cinematic visual texture.

The film is being produced by Venkata Satish Kilaru, and features Janhvi Kapoor as the female lead. This marks her first collaboration with Ram Charan, and fans are eager to see how the fresh pairing translates on-screen. With Janhvi’s growing popularity and Ram Charan’s fan base, the chemistry between the two will be one to watch.