Urvashi Rautela is famous for her item songs in Telugu. She also appeared in a key role in “Daaku Maharaaj” this year.
She is still promoting her “Daaku Maharaaj” although the film was released four months ago and using this name for her self-promotion. Now, she has set tongues wagging with a bold statement, asserting that when it comes to promotions, she ranks just behind superstar Shah Rukh Khan in the Indian entertainment industry.
The 31-year-old star made the claim during a recent media interaction while promoting her upcoming film, Jahangir National University (JNU), slated for release later this month.
Speaking to reporters at a promotional event in Mumbai, Urvashi exuded confidence about her marketing prowess. “In terms of promotions, I believe I’m next only to Shah Rukh Khan. He’s the king, of course, but I’ve worked tirelessly to create my own space. The way I connect with fans, brands, and audiences—it’s unmatched,” she said, flashing her signature smile.
The actress went on to highlight her extensive social media presence and endorsement deals as evidence of her promotional clout.
Urvashi, who boasts over 70 million Instagram followers, is no stranger to the spotlight. Known for her glamorous appearances, she has carved a niche as a sought-after name in the commercial circuit. Her claim, however, has sparked a mix of reactions, with some praising her hustle and others raising eyebrows at the comparison to SRK.
The actress didn’t shy away from elaborating on her strategy. “Promotions aren’t just about showing up—it’s about creating an impact. I’ve done over 50 brand endorsements, I’m at every major event, and my films get the visibility they deserve. People know me across India and beyond,” she added. Social media, predictably, lit up after her statement. Fans of Shah Rukh Khan were quick to defend their idol, with one user tweeting, “Urvashi needs to chill.” The other wrote, “She’s a marketing and gimmick queen”.